Art Director
IMAGE-Netflix_PiazzaDePapel_01.jpg

Plaza De Papel

Netflix
Plaza De Papel

Plaza De Papel

La Casa de Papel (also know as Money Heist) tells the stories of modern-era Robin Hoods specialized in taking over symbols of financial power.

To celebrate the release of the third part of the show, Netflix did just the same.

Giving a body to Italy’s most iconic middle finger

Giving a body to Italy’s most iconic middle finger

Two days before the official launch, Milan woke up to discover that the statue of a 15mt high, red-hooded thief had taken over Piazza Affari: the seat of Italian financial power. It did so by turning the giant middle finger created by visionary artist Maurizio Cattelan, placed right in front of the Italian stock exchange, into its own hand.

The original statue

The original statue

Created in 2010 by the Italian artist Maurizio Cattelan, known for his provocative works, the statue was supposed to stay in Piazza Affari for just a couple of weeks, but the city government decided to keep it there indefinitely.

It’s an unambiguous “fuck you” to the world of finance.

 One day before the official launch, a public premiere screening of the first two episodes of the third part surprised more than 5000 enthusiastic fans gathered in front of the statue.

One day before the official launch, a public premiere screening of the first two episodes of the third part surprised more than 5000 enthusiastic fans gathered in front of the statue.

IMAGE-Netflix_PiazzaDePapel_04.jpg