Art Director
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Uber FIRST-AID

Uber

UberFIRST-AID is system that combines Uber’s efficiency with the need to respond to medical emergencies.

UberFIRST-AID

UberFIRST-AID

A system that combines Uber’s efficiency with the need to respond to medical emergencies.

Awards
Cannes Future Lions // Winner
Clio Awards // Silver
ADCI Awards // Gold
New York Festival // Bronze

3 minutes vs 7 minutes

In large cities, the average response time for emergency services is more than seven minutes – which can be the difference between life and death. With the rapid growth of Uber fleets in major cities, Uber cars can arrive at a person's location in about three minutes.

 This program would provide Uber drivers with certified first aid training and equip them with lifesaving first aid kits. When 911 receives a medical emergency, the closest Uber car is notified. Once at the scene, the driver can provide first aid until the ambulance arrives.

This program would provide Uber drivers with certified first aid training and equip them with lifesaving first aid kits. When 911 receives a medical emergency, the closest Uber car is notified. Once at the scene, the driver can provide first aid until the ambulance arrives.

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